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| Clients come to us trying to solve common challenges such as: |
| We need more sales leads from our website. |
| Our company has a great site but needs more visitor traffic. |
| We have a mediocre website with little visitor traffic. |
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| Our client customized Internet Marketing Services and Solutions can solve these common challenges and many other marketing issues. We provide our clients with a customized Internet Marketing - SEO solution based upon a customized quote. |
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Back Link Building |
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We believe that a primary issue when building backlinks is quality, which like many things in life is generally more important than quantity. We establish high quality inbound (incoming) links on pertinent websites that link back to your website. more info |
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Brand Development
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We will help you with developing or redeveloping your brand name(s) and logos, especially in correlation to you web site. |
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Generate Online Sales Leads |
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Our team can help you boost sales leads through your website and/or increase internet sales. First by increasing the number of visitors to your site, Second by making your website more appealing to convert visitors to clients, Third by developing programs to receive and process lead information from your site effectively. |
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Search Engine Marketing SEM - Pay Per Click PPC Advertising |
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The Beacon team can setup and manage a Pay Per Click (PPC) Advertising campaign for you.
A pay per click advertising campaign is an Internet advertising method used on search engines, advertising networks, and content websites where you pay the host a fee only when your advertisement is clicked and a visitor is directed to your web site. Some of the larger vendors we work with are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. |
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Online Reputation Management |
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Our Online Reputation Management (ORM) services primarily involve tracking what is written about a client on the Internet. We use refined online and offline techniques to promote positive and neutral client information. The goal of this method is to maintain good public relations and to protect a clients brand reputation. |
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Search Engine Optimization - SEO Services |
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The Internet Beacon uses Search Engine Optimization (SEO) to improve the quality and volume of traffic to your website from search engines.
We start by doing keyword research for your products or services. Following our team will conduct an audit and analysis your site, review any existing Internet Marketing plans, develop a customized Internet marketing strategy, conduct website optimization (SEO) to meet your Internet marketing goals, and offer measurable results through weekly reports showing your website's improved search engine rank and traffic. more info |
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Social Media Marketing |
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We use social media marketing to promote your company and website using social media websites and online communities for additional marketing, public relations, and customer service.
For example cross-referencing your website and company on social media platforms such as blogs, Twitter, LinkedIn, Facebook, YouTube, Digg, Reddit, and Del.icio.us. Social media marketing also gives fans of your company a forum to comment about your company. more info |
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Website Analytics |
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The Internet Beacon uses Website Analytics to measure the performance of your website in a business context. The data is typically compared against performance indicators (a measure of performance) and used to improve your website or Internet marketing campaign.
We measure a visitor's journey once on your website to determine how they arrived and what percentage of visitors convert to customers; for example, which website landing page(s) encourage people to make a purchase or ask you for information. |
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Website Re-Design - Search Optimized Web Design |
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We can re-design your website to bring it up to date, to satisfy those things you have been wanting to do, update the look and feel of your website, and make your website search engine friendly. more info |
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Website Usability |
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Keep It Simple Sugar
We help adjust your website to make it as easy as possible for visitors use your website.
For example we check things from website load times, to enough white space, to accurate website navigation, to give users the ability to effieciently find what they are looking for.
Making your website easier to use, helps visitors to take the next step in your sales conversion process. |
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