Knowing Your Target Audience In Your Store and Online

Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we’re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.

While we here at Internet Beacon specialize in Internet Marketing, what we don’t specialize in is each individual client’s target market. That it not to say we can’t help you with this area. It does mean that if you already know your target market, working together goes faster and smoother. To this end, here are some tips on how to get to know your target market.

First, see who buys your products. This sounds easier than it is, but it is important. If you have a storefront, keep track of who comes in. Then, note who buys things and who browses. If you have a large amount of teenagers coming in to buy things, then you need to make sure you are reaching that market. If your store specifically caters to a particular crowd, like stay-at-home moms, take steps to ensure they are being targeted by your marketing. This will extend to your presence online as well.

Second, tailor your website to reflect not only your business’ offerings, but also the type of clientele you are trying to reach. If your store sells extreme sports merchandise, your website needs to show this. Don’t use boring colors or plain advertisements. This is an area in which we can assist you. We will meet with you and get your feedback on how you want your website to look. From there, we go to work using your specifications. Remember, getting your target demographic to notice you means getting to know… Read the rest