Posts Tagged: Links - InternetBeacon

Posts Tagged ‘Links’

Description of ‘Links’ Tag:

Over 25 Ways to Gain Valuable Website Backlinks

Friday, September 16th, 2011

Constructing a website for a business is only the first part of attracting your online customers. There are many factors that determine your position on the search engine results page, one of them being the quality and quantity of your inbound links. In order to increase traffic and gain a good web rank your website should have a significant amount of backlinks. These backlinks should connect with valuable, authoritative, and industry related websites. Gathering backlinks should be a top SEO priority because without them it can be extremely hard to move up in the search engine results or generate more website visibility.

There are a number of ways to build backlinks to your webpages, one of which we mentioned in our previous blog entry, “Reciprocal Linking”. Reciprocal or two way linking is when two websites agree to exchange links with each other. However linking doesn’t always have to be mutual, this type of linking is called one way linking. The following list provides some popular sources and methods of obtaining one way links.

Create Superior Content and Resources:

In addition to creating a visually appealing and easy to use website you will also need to have high quality content or linkbait to draw the attention of visitors. This content is used to influence visitors to link back to your website by sharing your content. When other websites share your content on their website they will typically link back to the original source.

Create 101 articles that describe the basics of your industry related subject.
Create Top 10 or 100 lists.
Lists the top professionals from your industry.
Create an infographic that displays industry information in an intriguing and exciting way.
Create free helpful online tools or downloadable software programs.

Start a Blog:

A blog is a handy instrument when it comes to gaining momentum and popularity over the Internet. A Blog has many benefits for example it is an excellent way to reach existing clients and find new… Read the rest

Tags: backlinks, blog, content, inbound links, Links, search engines, Social Media
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO | 2 Comments »

Creating Infographics to Build Links and Increase SEO

Friday, September 2nd, 2011

What is an Infographic? An infographic is a pictorial representation of specific data or knowledge. Infographics can be a great way to showcase information on a particular subject area and can prove to be a good source of link value. Infographics have the ability to transform plain material into interesting and exciting web content. Over the past few years the value of infographics has grown tremendously because many have begun to recognize the potential they have to connect with their target audience.

infographic 294x300 Creating Infographics to Build Links and Increase SEO

from http://www.seomoz.org/blog/4-essential-seo-infographics, September 2011

Link value or link juice is a term often used in Search Engine Optimization and refers to the amount of value that the search engines like Google attribute to a website or link. Link juice is assigned to web pages and is dispersed throughout a website based on how well your website is optimized. The more links and most importantly the more high quality links a website has directly translates into the more link juice a website is likely to have.

When talking about Links it is important to understand some important fundamentals. Total links quantity indicates the total number of links that your website or webpage possesses. The merit of these links can vary which brings us to the linking source. The linking source describes who is linking to your content and how credible or trustworthy they are. The sites that have a higher rank will pass on more value than those with a lower web rank. Even though the websites with a higher rank may provide more value it is also important to have diversity among your links. It’s ok to have links from lower ranked pages as long as there is a balance between link values.

Another major factor with links is anchor text. The anchor text is the keywords and descriptions other websites use when linking to your content. Accurate anchor text is essential for good SEO. You want something that describes your content well and not something like “Click… Read the rest

Tags: anchor text, backlinks, content, infographics, link juice, link value, linkbait, Links, seo, seo infographics
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO, Social Media Marketing | No Comments »

Using Strategic Keyword Placement to Amplify SEO Results

Friday, August 19th, 2011

One of the most important and easiest Search Engine Optimization concepts is keyword placement. SEO Keyword placement refers to the integration of targeted keywords into locations on and off the webpage. Keywords or key phrases are generated to represent the terms that users search for when trying to locate your company and website. A website using the wrong or inaccurate keywords is as equally bad as a website that ignores keywords all together.

keywordplacement 300x158 Using Strategic Keyword Placement to Amplify SEO Results

Keyword Cloud

Having accurate and descriptive keywords however is only the first part of the equation. Once you establish a list of relevant keywords they then need to be strategically placed throughout the website in order to increase traffic. Each individual page of your website should be optimized for one to three unique keywords. Selecting keywords along with the placement of these keywords is crucial in order to increase your website’s visibility and guide targeted traffic directly to your website. Below are the 10 most important positions to consider when performing keyword placement.

Where to Use Keywords:

Title Tag

It is recommended that you always place your keywords near the beginning of the title tag. Not using your keywords in the website’s title tag can make it extremely difficult to rank for your targeted keywords. Keyword placement in the title tag is thought to be the most important search engine ranking factors, each page title should be unique to that page and optimized for that specific keyword.

Meta Description Tag

Although the Meta Description Tag seems to play a very little role in the actual search engine ranking it can still be used to influence potential customers to visit your website. Any keywords that your description tag has in common with the search query will appear bolded in the Search engine results page (SERP). Similar to the title tag each page should also have a unique description tag that targets only 1-2 keywords.

URL

… Read the rest

Tags: Internet Marketing, keyword, keyword placement, keywords, Links, search engine, seo, website
Posted in Internet Marketing, Search Engine Optimization SEO, Web Tips | No Comments »

Expanding Your Sites Connections on the World Wide Web

Friday, July 16th, 2010

Hey, Josh here from the Internet Beacon. The InternetBeacon is a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.

Linking your site to other sites around the Web is a fundamental part of the way the Internet works. In fact, that’s the reason we call it the World Wide Web. Now, the Search Engine giants like Google and Yahoo! are well aware of how this works. In fact, how your site connects to the rest of the Web is fundamental in how your page gets recognized. Here are some tips when dealing with Link Directories, aka collections of links to sites on the Internet.

The big thing to look out for right off the bat is the PageRank (PR) of the directory. This is especially important for Google. PageRank is Google’s way of ranking how websites are connected to others. The PR scale is 1-10 and the higher the number is better. You can check the PR of websites by either getting an add-on for your web browser or by searching the Web for a tool to help you do so.

Another thing to consider when choosing a directory is the pay structure. Depending on your marketing budget and the value you place on link directories, this will affect your decision to varying degrees. Many offer free links by simply placing a link back to their site on your homepage. Depending on your business, this may or may not be a good choice for you. The other option is to pay for inclusion, which will result in faster approval, but also cost you money. Again, you want to be sure of your marketing strategy here.

-Josh

Internet Beacon

Tags: Internet Marketing, Links, seo, web
Posted in Search Engine Optimization SEO | 1 Comment »

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