Posts Tagged ‘internet’
Description of ‘internet’ Tag:
Friday, December 24th, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
What better way is there for a company to get simple, convenient, and immediate messages to their customers than micro blogging? That’s exactly what Twitter does by offering an effective and useful tool for companies to employ with limitless possibilities. The rise of Social networking has provided both individuals and businesses with a new and exciting outlet.
Each and everyday millions of users access these social media in order to generate, express and learn concepts from one another. Why wouldn’t your business want to take full advantage of a great resource like Twitter? Still not sure what Twitter is and how to use it check here! Twitter Explained
Twitter will not only let your organization branch out but also show that you’re keeping up with the times. Businesses that are not current with new technologies or are not using tools such as Twitter will always come in second to those embracing the change in technology and social media. Twitter Helps! Express your thoughts, locate resources, build relationships, gain knowledge and generate interest. Can your company afford not to utilize it or an instrument like it?
If you are still weary there is no better reason to advance to the next stage of communication than it simply helps you stay connected. Staying connected to your customers and retaining their future business is a key element for any company, and Twitter offers that. The Twitter communications platform not only connects a business with their customers it also allows real time market research regarding customer feedback. By offering quick insights to the customer’s likes and dislikes Twitter enables companies to see what they are doing right, what they are doing wrong or what they could potentially improve on.
Reliability is a major positive attribute to any company, people need reliability and companies utilizing Twitter communication can offer them an enhanced level of it. Being… Read the rest
Tags: Blog Hints, business, internet, marketing, Twitter
Posted in Advertising, Mobile Web, Twitter | 1 Comment »
Friday, December 17th, 2010
Galaxy tablet (Dec 2010) from http://galaxytab.samsungmobile.com
Hey everyone this is Dustin, Welcome to our blog.
2010 has definitely been the year for PC tablets! With the release of the Apple iPad in April 2010, other names have quickly began to emerge. Although we may have only heard of a few, there were more than 60 types of tablet PC’s released this year. Apple has reintroduced the tablet design to the world in an attempt to separate themselves from other tablet computers. They have opened the eyes of both consumers and competitors to the possibilities of tablet style computing.
For those that don’t already know, a PC tablet is a portable personal computer that operates wirelessly and often uses the touch screen function. PC tablets are frequently helpful because they are a smaller size compared to a Notebook but a larger size when compared to a Smartphone. PC Tablets offer more convenient and lightweight alternatives to the other devices.
There are multiple types of PC tablets which range from convertible tablets to the more common slate tablets. A Convertible Tablet often has a screen that is able to rotate in order to close the incorporated hardware keyboard where as a Slate Tablet is a stand alone device that is strictly a touch screen and displays an onscreen keyboard for users. In addition there are also tablets that include features from both Convertible Tablets and Slate Tablet which are called Hybrid PC Tablets. Also, among the various formats are tablets that are encased in a hard shell that are called Rugged Tablets.
PC Tablets are hardly a new concept. It was in the early 1980’s that the first concept of tablet personal computers surfaced. Despite the excitement that was generated from the innovative idea the earlier attempts at tablet style devices failed. The complex engineering and lack of technology led to the downfall of the tablet design. However with the growth of our current technology the tablet design has resurfaced and now introduces even more… Read the rest
Tags: internet, iPad, Samsung Galaxy, tablet
Posted in Mobile Web | No Comments »
Friday, November 12th, 2010
Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place. If you’ve used any Microsoft backed site in the past two years or so, you’ve no doubt had to install their Silverlight plug-in.
Your business has a slogan, right? Perhaps it’s in your company’s name. Why do you do that? So you can help tell people about your business before they even enter your office. You let the client know that you’re “Best Local Movers” by making that your company name. Well, SEO works off of this. You want clients to find you based on words that describe your business. Qualitative statements are nice, but accurate objective words are better.
When choosing keywords to describe your business, think about your prospective clients. Are they looking for “cleaners” or are they looking for “Reisterstown Cleaners”. Be descriptive and informative. Make sure you use words that tell people about your business. Geographic locations are good. Another consideration should be specific niche markets. Make sure that instead of “Cleaners” you use “Carpet Cleaners”.
Remember, people find you on the Internet based on what YOU tell them. They do the search, but you are the ones to tell them what words match you. Take time and consider how you want to be found. Last tip: don’t use too much marketing speak. You don’t want to come across cheesy or, worse, false.
-Josh
InternetBeacon.com
Tags: internet, keywords, marketing, seo
Posted in Search Engine Optimization SEO | 1 Comment »
Friday, October 29th, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
Everyone will tell you that the mobile web is the future. Devices like iPhones and tablet PCs are giving people more and more access to the Internet on the go. However, these devices are not always equipped with what they need to view the Web as you do on a home PC. To this end, a lot of websites will make a mobile version of their site. Here are some questions to ask yourself about whether or not YOU need one.
Does your current layout rely on Flash or some other plug-in?
Flash is great for everything from online videos to creating a stylish menu. However, if you only use Flash for your site, then people with smartphones and some tablets won’t be able to read it. This denies them access to your page, and denies you a chance at their business.
Do you deliver content that could be viewed on the go?
Blogs are a great example of this. Lots of us commute long distances to work. If you’re on the train or in a carpool, you might want to check the news or read your favorite blogs while you wait. Blogs that are text and images can translate well into a mobile version and can offer you another outlet for your audience.
Do users need to interact with your site regularly?
If you provide a forum or interactive service, you might want to consider making a mobile version. For the most part, this isn’t a huge consideration, but if your interactivity is dependent on Flash or Silverlight, you are preventing users from contributing when they can.
-Josh
Internet Beacon
Tags: internet, Mobile, seo, web, Web design
Posted in Web Development | 2 Comments »
Friday, October 8th, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
Ah, the World Wide Web. It’s come a long way from AOL and Geocities blogs with looping MIDI music. We have social networking sites that keep us in touch with friends, family, coworkers, and even complete strangers. We can post what music we’re listening to and others can stream the same song. Now, as the Web has grown, a sort of version number has been attached to it.
At first, there was the World Wide Web, or Web 1.0. It consisted of a lot of static web pages serving identical information to all visitors. There was very little customization and user interaction.
Now, after a while, developers started making sites that would display dynamic content. Once we reached a point where there could live interaction with the Web, Web 2.0 was born.
Well, there is a new kid in town named Web 3.0. Now, before you get in an uproar about how much you love Web 2.0, let me explain a little about it. Web 3.0 is described as a persistent experience online that removes the borders between the Web and us by obviating the need to sit at a terminal or handheld device. Devices that provide things like Augmented Reality, adding computer generated data as an overlay to the real world, will be part of this. Imagine seeing directions through your glasses instead of a GPS. Devices that interact with real time data, say, where you’re eating lunch at the moment, will also be a part.
Web 3.0 is still in its infancy and should by no means be taken as an apocalyptic end to life as we know it. We don’t have to worry about being left in the dust of society unless we “plug in”. That sort of dystopian future is best left to Science Fiction.
-Josh
InternetBeacon.com
Tags: Browsing, internet, web, Web 2.0, Web 3.0, www
Posted in Browser, WWW | No Comments »
Friday, September 10th, 2010
 Hello and welcome to the Internet Beacon! We’re an SEO firm in Maryland.
Getting people to listen to what you have to say can be difficult. After all, there are millions of voices all clamoring for the same thing: attention. We want to be heard and we want people to know about our businesses. Well, a blog is one way to do that. It’s been around for years now and people have come to expect them. However, there is an ocean of blogs out there. Something that’s grown in popularity in the last several years is the podcast. Now, if you don’t know what a podcast is, it’s like an internet radio/tv show that’s broadcast out for anyone who finds it. You can find free hosting and recording tools online, and it really just requires a microphone and a cast. You can even do one on your own!
Podcasts are great for many reasons. First of all, they’re portable. Just about everyone today has some form of digital media player. It could be their phone or a separate device. The fact is tons of people have them. You can take advantage of our mobile society and create content people can take with them on planes, trains, and…yes, automobiles.
Another great things about Podcasts is that they are easy to do. As I mentioned before, all it takes is a computer, microphone, and some free editing software. As a note, if you have a Mac OS computer made after 2007, it includes a program called GarageBand, which has podcasting features built into it.
Lastly, podcasts have a more personal touch than a blog or other medium. People can hear and sometimes see you. That establishes a connection between a real person (you) and the service/product you are selling. They can see your company as more than a soulless PR machine and as a collective of people working together.
Podcasting is a great way to spread your message on the Internet.
-Josh
Internet Beacon
Tags: Blog Hints, Blogging, internet, ipod, marketing, podcasts
Posted in Blog Hints, Internet Marketing | No Comments »
Wednesday, June 30th, 2010
 Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
Building a quality website is no easy task. Certainly there is software to assist the uninitiated in building a home on the Web (like Adobe Dreamweaver), but making sure that the site has value is something entirely different. The temptation exists to make your website big and flashy. However, the site’s quality often suffers as a result. Here are a few things to look out for.
Language
The language you use on your site says a lot about you. This is not limited to only slang, but the tone in which it is written as well as things like grammar and punctuation. Your website is the way the world will see you. Will they see someone who takes the time to make sure what they have makes sense or will they see someone who hurries to get things posted by sacrificing quality. Traffic is important, but repeat clients are what you want. Make sure that the language you use is tailored to your prospective clients.
Images
Images can be a great way to spruce up your site. As the saying goes, “a picture is worth a thousand words.” You can save time and website space by using a picture appropriately. Conversely, if you use too many pictures on your site, it becomes cluttered with a lot of visual noise. Visitors will become frustrated and the loadtimes, even on a highspeed connection, could become unbearable. We’ve all seen pages that jump around a lot because of too many images fighting for their place.
-Josh
Internet Beacon
Tags: Design, internet, Web design, website, Website Building, Website Creation
Posted in Web Development | 1 Comment »
Thursday, June 17th, 2010
 Greetings, Josh here from the Internet Beacon. We´re a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
Congratulations on building a website/having someone build it for you! You’re starting out online and your website design is fantastic. You have awesome content, animated menus, and links to social media. Now, that’s all well and good, but who is going to see it? Ah, the age-old problem of promotion. Well, there are several search engines out there that will pick up your site if linked properly. Today, let’s talk about Alexa.
Alexa is a powerful search engine that works based on how many pages they archive, as well as how many people visit the site. So yes, traffic is important. The way Alexa tracks traffic is interesting. Aside from looking at how a site is linked to others, the Alexa Toolbar is something Alexa uses to track the popularity of a website.
This leads to an interesting idea that Alexa uses a form of social media to determine your website’s popularity. The cool part is that people can help to promote your website without having to do anything but visit it. The downside is that they need the Alexa Toolbar to do this.
Now, they do get their data from this tool as well as searches, but it is also a combination of what they call “reach”. Reach means that they see how many visits your website gets. They give the example of Yahoo on their FAQ section. Essentially, since 28% of users on the Internet go to Yahoo, its reach is 28%.
Alexa is not to be overlooked when promoting your website. As with other promotion means, a link on your homepage will definitely help. Also, make sure to use the Alexa toolbar while browsing the web, since it will help Alexa get a better look at your favorite sites.
-Josh
Internet Beacon
SEO Maryland
Tags: Alexa - Alexa.com, internet, marketing, page rank, ranking, seo, seo tools, website
Posted in Alexa - Alexa.com | No Comments »
Thursday, June 3rd, 2010
 Howdy, Josh here from the Internet Beacon. We´re a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
You´ve got a website. Congratulations! Now it´s time to put some content on there. You know that the more you have, the better your site will do online. This is a mixture of Google´s PageRank system, pages indexed by sites like Yahoo! and Alexa, as well as the actual content on your page. This is where a lot of people are tempted to build giant sites that are really just the same page or two duplicated over and over again. This is a terrible idea.
There are many reasons why you should not simply bombard a web server with the same pages. First, no one is going to like your website. I know that search engines are important, but they are not the be-all/end-all of the Internet. The fact of the matter is, PEOPLE are going to look at your website. If they hate it because it´s 1,000 page of the same thing, no one will ever come back. In fact, they´ll likely tell their friends to steer clear of your site.
Second, search engines are not stupid. Think about it. You´re relying on software to make your website more popular; do you think they don´t know what´s going on? I can answer that: they do. Google, like all search engines, searches the text on your page. Therefore, they have checks in place to make sure that your content is not duplicated. Avoid duplication when building your site. The big guys know what you´re up to.
That´s all for this week. Check back again next week for more tips on web development and SEO.
-Josh
Internet Beacon
SEO Maryland
Tags: content, engines, Google, internet, marketing, page, search, search engines, seo, site, website
Posted in Internet Marketing, Search Engine Optimization SEO | No Comments »
Thursday, May 20th, 2010
Knowing Your Target Audience In Your Store and Online
Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we’re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
While we here at Internet Beacon specialize in Internet Marketing, what we don’t specialize in is each individual client’s target market. That it not to say we can’t help you with this area. It does mean that if you already know your target market, working together goes faster and smoother. To this end, here are some tips on how to get to know your target market.
First, see who buys your products. This sounds easier than it is, but it is important. If you have a storefront, keep track of who comes in. Then, note who buys things and who browses. If you have a large amount of teenagers coming in to buy things, then you need to make sure you are reaching that market. If your store specifically caters to a particular crowd, like stay-at-home moms, take steps to ensure they are being targeted by your marketing. This will extend to your presence online as well.
Second, tailor your website to reflect not only your business’ offerings, but also the type of clientele you are trying to reach. If your store sells extreme sports merchandise, your website needs to show this. Don’t use boring colors or plain advertisements. This is an area in which we can assist you. We will meet with you and get your feedback on how you want your website to look. From there, we go to work using your specifications. Remember, getting your target demographic to notice you means getting to know… Read the rest
Tags: internet, Internet Marketing, market, marketing, online, seo, store, target, target audience, target market, website
Posted in Internet Marketing, Marketing Plan, Search Engine Optimization SEO | No Comments »
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