Posts Tagged ‘Google’
Description of ‘Google’ Tag:
Friday, December 10th, 2010
hypothetical Google plus one logo
Hey everyone it Dustin again and thank you for visiting our Blog.
By now most of us are using or are familiar with Twitter and Facebook but have yet to hear about Google’s new social network venture. The question is can another social network establish itself amongst the ranks of Facebook, Twitter, others? These social network giants leave little to no room for any new entries but that isn’t stopping nor discouraging Google. The talk is that Google has once again been working on its very own social networking site for some time now. They had previously announced it as code named Emerald Sea however they seem to now be playing with the title Google Plus One or Google+1.
Google’s previous attempts to enter social networking include Google Me and Google Buzz. These setbacks however have done little in the way to dishearten Google. Scarce details are available. On top of that hose details out there is mainly in the blogosphere and aren’t exactly concrete. But if anyone can find a home in the social network market it would be Google which is already a giant in its own right. I’m actually kind of surprised Google hasn’t successfully created a social media network already.
Some details speculate that the Google plus one would be like Twitters Retweet Button or could be as simple as a toolbar. Social media and networking sites are huge undertakings which need to be managed constantly to take on a life of their own. In my opinion a toolbar would be the wrong way to go. If Google is going to compete against twitter and Facebook then it’s going to take more than a tool bar across Google’s existing applications. It’s hard to get a clear picture so far but I’m sure users don’t need any more toolbars, plus a toolbar would do little to distinguish Google from the existing social networking sites. I just don’t see a toolbar standing up against the full fledged competitors. What do you think? Would you… Read the rest
Tags: Blog Hints, Facebook, Google, networking, seo, social, Twitter
Posted in Social Networking | 1 Comment »
Thursday, August 12th, 2010
Hey, Josh here from the InternetBeacon.
Google, as we all know, is powered by advertising. It hardly makes sense to be in the search engine biz unless you can make a little money. Well, Google makes a lot of money. A large part of how they do that is a program called AdWords. AdWords is a marketing tool that allows you to design custom ads that will appear alongside search results from the Google engine. Let’s take a look at how it works.
First, you tell Google what kind of ad you want to post. For our purposes, let’s say simple text. Rather than making you go through an elaborate process, they have a simple, fill-in field system that lets you describe what you are advertising. Formatting and the like are all taken care of by Google. Part of this is determining the keywords you want to use for this ad. This will tell Google when to display your ads. If you aren’t keen on using text only, you can also opt for image ads using their web-based software.
As far as paying for these ads goes, it’s pretty simple. These ads are what we call Pay-Per-Click. This means that you only pay when someone using Google actually clicks on your website’s ad. You can set how much you are willing to pay as well as how much your budget is for that day. This keeps you from racking up a huge bill without noticing.
AdWords is a successful part of the Google brand. For those looking to get started marketing their business or for those who want to expand their reach, AdWords is worth a look.
More info on SEO, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
-Josh
Internet Beacon
Tags: ads, AdWords, Google, marketing, search engines, seo
Posted in Internet Marketing, Marketing Plan, Search Engine Optimization SEO | 2 Comments »
Friday, July 9th, 2010
 Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
How do the big search engines see your websites content?
Google, and most search engines, use robots to sort through your page for content. These are not actual robots, but computer programs with a single purpose, to crawl your website. Crawling means taking the time to read all the code that makes up your page. This is largely HTML, but other code like Flash is partially recognized. What is important here is tight design to aid the robots in reading your site. You can also assist them via scripting, but that is something best saved for professionals like your SEO specialist.
Is Flash a factor?
Yes. Google can read a little bit of Flash, but HTML and other standard code is where they get most of their data. Be careful when using Flash, as overuse will result in difficulties with PageRank and other methods of promotion. The same goes with splash pages, or intro pages, for your website. That may have been cool in the 1990s, but today people want to get to your content as soon as possible. There’s no need to make a separate page to welcome them.
How do images come into play?
Without ALT tags for your images search engines won’t know what to do with them. As clever as Google’s robots are, they aren’t discerning all the contents of your pictures. The “ALT” tag allows for users to put captions in the code for their images. This way, if there are visitors to the site who are visually impaired, they will still know what is going on on your page.
-Josh
Internet Beacon
Tags: content, Google, HTML, Internet Marketing, Popularity, Robots, seo
Posted in Search Engine Optimization SEO, Web Development | No Comments »
Wednesday, June 23rd, 2010
 Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
There’s no denying that Google is the most powerful search engine in the market right now. There are several other places you can go to find content on the Web, but at this moment, Google stands above them. Because of this, Google is a great tool for promoting your business. One tool that they offer, specifically targeted at business owners, is Google Places.
Google Places allows you to create a home for your business within Google. This then gets linked to Google Maps, as well as everywhere else in Google’s kingdom. The benefit here is, I believe, that you are one step closer to Google when it comes time for searches. Local results, which are probably what you want if you are a small business, are almost always returned first via Google Maps in a Web search. By having a Google Places listing, you increase your chance of being seen dramatically.
Another great feature of Google Places is the ability to show your area of service. This is incredibly handy for those companies offering services and products to a very specific area. Restaurants who deliver are the first to come to mind. Customers can see your delivery area, so that cuts down on wasted calls and wasted time. In addition to this, Google Places supports QR codes. They look like square barcodes, of a sort. Customers can scan the tag with their smart phone and get data on your establishment.
Google Places is a great tool for small businesses looking to start a presence online or extend their current reach. In addition to your website, your Google Place can be another source of contact in a world constantly built on making connections. I recommend at least checking it out.
-Josh
Internet Beacon
SEO Maryland
Tags: company, Google, Google Places, Internet Marketing, places, seo
Posted in Internet Marketing, Web Tips | 1 Comment »
Thursday, June 3rd, 2010
 Howdy, Josh here from the Internet Beacon. We´re a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
You´ve got a website. Congratulations! Now it´s time to put some content on there. You know that the more you have, the better your site will do online. This is a mixture of Google´s PageRank system, pages indexed by sites like Yahoo! and Alexa, as well as the actual content on your page. This is where a lot of people are tempted to build giant sites that are really just the same page or two duplicated over and over again. This is a terrible idea.
There are many reasons why you should not simply bombard a web server with the same pages. First, no one is going to like your website. I know that search engines are important, but they are not the be-all/end-all of the Internet. The fact of the matter is, PEOPLE are going to look at your website. If they hate it because it´s 1,000 page of the same thing, no one will ever come back. In fact, they´ll likely tell their friends to steer clear of your site.
Second, search engines are not stupid. Think about it. You´re relying on software to make your website more popular; do you think they don´t know what´s going on? I can answer that: they do. Google, like all search engines, searches the text on your page. Therefore, they have checks in place to make sure that your content is not duplicated. Avoid duplication when building your site. The big guys know what you´re up to.
That´s all for this week. Check back again next week for more tips on web development and SEO.
-Josh
Internet Beacon
SEO Maryland
Tags: content, engines, Google, internet, marketing, page, search, search engines, seo, site, website
Posted in Internet Marketing, Search Engine Optimization SEO | No Comments »
Tuesday, November 3rd, 2009
I did some really quick investigation into Google PageRank or PR.
A rating is assigned to your website based on a lot of factors. Google mentions 500 million variables and 2 billion terms http://www.google.com/corporate/tech.html.
| Google also mentions on the same web page: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, |
| for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”(http://www.google.com/corporate/tech.html) |
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Ratings:
0 to 2 = Below Average
3 to 5 = Average example: www.captainharveys.com
6 to 7 = Above Average example: www.baltimoresun.com
8 to 10 = Elite example: www.baltimoreravens.com
If you are not aware there is a simple Firefox plugin called WebRank Toolbar (https://addons.mozilla.org/en-US/firefox/addon/52177) which seems pretty cool. Every website you visit is given a Google page rank rating instantly when you visit it.
Additionally, Alexa, Compete, Quantcast rankings are listed with the number of links in Google, Yahoo, and Bing.
Sean K.
Providing Internet Marketing and SEO in Baltimore
Providing Internet Marketing and SEO in Maryland
www.internetbeacon.com
Tags: Google, google pagerank, internet, Internet Marketing, marketing, page, seo
Posted in Internet Marketing | No Comments »
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