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Why not Develop a Marketing Plan for 2010?


December 7, 2009 by Dustin
 
Develop a what? A marketing plan.
 
But we only have 3 employees.
 
Whether we have annual gross revenue of 100 thousand or 100 million dollars a marketing plan can help us reach the customers that we want to reach.
 
Here are 3 simple reasons why:
 
1. A Marketing Plan Summarizes The Various Marketing Ideas We Have Thought Of
 
Compiling our ideas together in a document will make our ideas real.
 
Additionally, we are not taking any action yet, just compiling the marketing ideas, assigning a dollar cost for budget purposes, and a due date.
 
For an over simplified example:
 
Goal Task
Gain 2 additional
local customers
Mail 100 postcards locally
   
Budget Due Date
$25 February 1, 2010
marketing strategy Why not Develop a Marketing Plan for 2010?
 
2. Hang a Marketing Plan Summary over Our Desk
 
Reminders are great, especially a reminder to get moving on the tasks we outlined in our marketing plan.
 
So upon completion of our marketing plan, we can summarize our tasks, assign due dates and hang it over our desk (or just the tasks section or media plan section). If you are like me, move it once in a while so it does not blend in with the scenery.
 
Additionally, when a new idea occurs we can add it to the marketing plan.
 
3. A Marketing Plan Can Break Down Large Tasks into Smaller Less Scary Tasks
 
I remember a boss many

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A really Quick look at Google PageRank


November 3, 2009 by Sean

I did some really quick investigation into Google PageRank or PR.

A rating is assigned to your website based on a lot of factors. Google mentions 500 million variables and 2 billion terms http://www.google.com/corporate/tech.html.

Google also mentions on the same web page: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A,
for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”(http://www.google.com/corporate/tech.html) page rank A really Quick look at Google PageRank

Ratings:

0 to 2 = Below Average

3 to 5 = Average                 example: www.captainharveys.com

6 to 7 = Above Average     example: www.baltimoresun.com

8 to 10 = Elite                     example: www.baltimoreravens.com

If you are not aware there is a simple Firefox plugin called WebRank Toolbar (https://addons.mozilla.org/en-US/firefox/addon/52177) which seems pretty cool. Every website you visit is given a Google page rank rating instantly when you visit it.

Additionally, Alexa, Compete, Quantcast rankings are listed with the number of links in Google, Yahoo, and Bing.

Sean K.

Providing Internet Marketing and SEO in Baltimore
Providing Internet Marketing and SEO in Maryland
www.internetbeacon.com

CSS sheet –The Troubled White Space Around Header Tags


October 9, 2009 by Sean

Have you ever had trouble with spacing around Header tags?

I sure have.

I finally realized that my CSS sheet settings could fix this.

As with any HTML tags, just mention the tag in your CSS sheet and settings: 

h1,h2,h3,h4 {
margin:0px;
padding:0px;
vertical-align:top;
}

And that was my fix to remove space after a header.

css CSS sheet –The Troubled White Space Around Header Tags

As with any CSS entry we can also speak to the Header’s font in the style sheet.

h1,h2,h3,h4 {
margin:0px;
padding:0px;
vertical-align:top;
font-family: arial; font-size: 14pt; text-transform: none; color: #000066;
}

Sean
www.internetbeacon.com
Internet Marketing and SEO in Baltimore

SEO in Baltimore Maryland


September 4, 2009 by Sean

new office SEO in Baltimore MarylandWe are try’in to give this here modern confangled bloggin stuff a whirl.

Seriously, though we are trying to engage this process and hopefully provide some meaningful content to the WWW.

Sean
InternetBeacon.com
Internet Marketing and SEO in Baltimore


 
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