Archive for the ‘Social Media Marketing’ Category
Description of ‘Social Media Marketing’ Category:
Articles about Social Media Marketing which is a method of attracting unique visitors to website content by posting on Social Media websites.
Friday, March 11th, 2011
Slightly off topic, Facebook’s latest business venture has them pairing up with Warner Bros. to bring Facebook users a new and easy way to rent movies. Facebook users will now be able to enjoy movies directly from the Facebook social media platform. The agreement states that customers will have the option to rent a movie for 48 hours using 30 Facebook credits. In order to do this a user would need to navigate to the selected movie page and click watch. Facebook and Warner Bros. rolled out this plan starting with the film “The Dark Knight”. Currently “The Dark Knight” is the only movie available but the contract will soon expand to the other Warner Bros. films.
Renting movies from Facebook is a great concept from a consumer point of view. This agreement makes it even easier for customers already using Facebook to rent movies and because Facebook already has an enormous following it also guarantees customers for Warner Bros. The way we rent movies has been progressing for years and although they are not the first company to offer online streaming video they too now see the financial opportunity that it provides.
Should businesses like Netflix and Redbox be concerned about competing with Facebook? Although this development may increase competition among the movie rental companies I think that it is safe to say that Facebook is still far from dominating this type of business. Facebook may provide viewers with a new way to experience their favorite films but there are still some downsides to this option. For example, other companies can offer viewers the option of multiple viewing platforms like televisions, gaming consoles, and computers whereas Facebook limits a customer’s option to view it from a computer only (though smart phones are computers). Currently being limited to Warner Bros. films also ensures that Netflix and Redbox will more than likely remain on top of this industry.
Since this is only the beginning and a test run for Facebook’s video renting service it doesn’t pose an immediate… Read the rest
Tags: Facebook, movies, netflix, warner bros
Posted in Facebook, Social Media Marketing | No Comments »
Friday, March 4th, 2011
People who are familiar with Facebook apps (applications) already know that in order to use them they require access to basic information from your account. Before using these apps a user encounters a permission request prompt to access their basic information and it is completely up to the individual to approve or deny that request. Recently Facebook has entertained the notion of applications that requires access to addition personal information found in user accounts. Like the previous request prompts the new apps would require access to your basic information as well as additional data such as your phone number and mailing address.
Although the applications would not have access to your contact information unless you provide them with authorization, this concept has caused concern for users. After announcing the news, Facebook Privacy Settings were faced with much criticism and the debacle eventually caused them to briefly abandon the idea. However, recently Facebook has announced that they are continuing as planned with contact information based applications. Facebook has stated that they only delayed this feature in an attempt to construct a better prompt screen that would inform the individuals accessing the application that their contact information is needed in order to continue.
Given the sensitive nature of personal contact information it is understandable that people are weary of this idea. It is important to remember that Facebook will still maintain their promise regarding not giving out any of your personal information unless you allow them to. If users do not want an application to access their phone number or address then they have the option of not using these programs.
Facebook is currently home to more than 550,000 applications. A number of applications have a legitimate reason for accessing your phone and address, but if you are unsure about sharing your information there are still plenty of other applications to enjoy where the contact information is not needed. Due to the buzz around this issue people have began to automatically assume that Facebook… Read the rest
Tags: applications, contact, contact information, Facebook, information, internet, Users
Posted in Facebook, Web Tips | No Comments »
Friday, January 21st, 2011
In our private lives, we all have our daily online routines. We check and send email, visit our favorite sites, read a few articles, and countless others.
Why should our Online Business Activity be any different?
If you own a business there are certain basic recommendations for daily online activity that could help generate more clients. The Internet is a powerful resource for any business and neglecting to utilize all that it offers is silly. Every business can be conducting some kind of daily activity online. Not sure how to fully utilize the Internet for your business? The following are minimal suggestions for your company’s daily Internet practices.
- Visit Some Social Networking Websites:
Submit some postings to multiple sites and gain a following in the online community. Use this online activity to share some knowledge and build a reputation for your business. By improving the brand of your business on Facebook, you’re able to market your company and have the opportunity to acquire profitable insights from others. It’s free, except for your time, so take advantage of the free advertising that websites like Facebook and Twitter offer. In addition using these social networking sites gives you another medium to allow you to be more accessible to your customers and gain valuable feedback. See more information about how Twitter Can Benefit Your Business.
- Write a Blog:
Establishing a blog for your business is a great way to branch out and grow your web presence. A blog is another way to obtain customer interaction as well as communicating important messages to your clients. Additionally, mention your blog articles on Social Media websites like Twitter and Facebook and have more potential clients visit your website. For more on how blogs can help a business check out Having a Blog Helps!
- Check The Analytics Of Your Website:
It is important to understand how visitors use your website. Before you can successfully solve any problems and market your site. You should have a good understanding of what’s
… Read the rest
Tags: business, clients, daily, online, online activity, social networking, website
Posted in Search Engine Optimization SEO, Social Networking, Web Tips | No Comments »
Friday, December 24th, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
What better way is there for a company to get simple, convenient, and immediate messages to their customers than micro blogging? That’s exactly what Twitter does by offering an effective and useful tool for companies to employ with limitless possibilities. The rise of Social networking has provided both individuals and businesses with a new and exciting outlet.
Each and everyday millions of users access these social media in order to generate, express and learn concepts from one another. Why wouldn’t your business want to take full advantage of a great resource like Twitter? Still not sure what Twitter is and how to use it check here! Twitter Explained
Twitter will not only let your organization branch out but also show that you’re keeping up with the times. Businesses that are not current with new technologies or are not using tools such as Twitter will always come in second to those embracing the change in technology and social media. Twitter Helps! Express your thoughts, locate resources, build relationships, gain knowledge and generate interest. Can your company afford not to utilize it or an instrument like it?
If you are still weary there is no better reason to advance to the next stage of communication than it simply helps you stay connected. Staying connected to your customers and retaining their future business is a key element for any company, and Twitter offers that. The Twitter communications platform not only connects a business with their customers it also allows real time market research regarding customer feedback. By offering quick insights to the customer’s likes and dislikes Twitter enables companies to see what they are doing right, what they are doing wrong or what they could potentially improve on.
Reliability is a major positive attribute to any company, people need reliability and companies utilizing Twitter communication can offer them an enhanced level of it. Being… Read the rest
Tags: Blog Hints, business, internet, marketing, Twitter
Posted in Advertising, Mobile Web, Twitter | 1 Comment »
Friday, December 10th, 2010
hypothetical Google plus one logo
Hey everyone it Dustin again and thank you for visiting our Blog.
By now most of us are using or are familiar with Twitter and Facebook but have yet to hear about Google’s new social network venture. The question is can another social network establish itself amongst the ranks of Facebook, Twitter, others? These social network giants leave little to no room for any new entries but that isn’t stopping nor discouraging Google. The talk is that Google has once again been working on its very own social networking site for some time now. They had previously announced it as code named Emerald Sea however they seem to now be playing with the title Google Plus One or Google+1.
Google’s previous attempts to enter social networking include Google Me and Google Buzz. These setbacks however have done little in the way to dishearten Google. Scarce details are available. On top of that hose details out there is mainly in the blogosphere and aren’t exactly concrete. But if anyone can find a home in the social network market it would be Google which is already a giant in its own right. I’m actually kind of surprised Google hasn’t successfully created a social media network already.
Some details speculate that the Google plus one would be like Twitters Retweet Button or could be as simple as a toolbar. Social media and networking sites are huge undertakings which need to be managed constantly to take on a life of their own. In my opinion a toolbar would be the wrong way to go. If Google is going to compete against twitter and Facebook then it’s going to take more than a tool bar across Google’s existing applications. It’s hard to get a clear picture so far but I’m sure users don’t need any more toolbars, plus a toolbar would do little to distinguish Google from the existing social networking sites. I just don’t see a toolbar standing up against the full fledged competitors. What do you think? Would you… Read the rest
Tags: Blog Hints, Facebook, Google, networking, seo, social, Twitter
Posted in Social Networking | 1 Comment »
Tuesday, November 23rd, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place
<>Twitter is a powerful tool of social media interaction. It allows you to connect with people all over the world in tiny little blurbs. Many companies are utilizing its power to help spread their influence and awareness of their products and services. As an Internet Marketing company, this is part of our focus. Today, we’d like to go over one of Twitter’s many interesting facets, Groups.
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<>Similar to lists of friends in your address book or on Facebook, Groups on Twitter allow you to create lists of people online. This can be used for many reasons, from simple organization to ease the process of following others. The latter is why we’re discussing this.
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<>Groups on Twitter can be made public. This means that if all of your employees have Twitter accounts, they can be pooled together into “Company X’s Hardworking Employees” and posted online. Then if someone is a fan of your company or organization, they can simply follow the list, instead of adding each person individually. This also makes for greater recognition, when people notice their friends following your list.
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<>All in all, Twitter groups are a great addition to the service. The savvy user will take advantage of this free tool and use it to their advantage
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<>-Josh
<>InternetBeacon
Tags: Groups, marketing, Twitter, www
Posted in Twitter | 2 Comments »
Thursday, May 6th, 2010
 Hey everyone, Josh here from the Internet Beacon. The Internet Beacon is a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page, SEO Glossary, and our blog posts on SEO.
Twitter is a very popular social media platform right now. For those who don’t know, Twitter is a micro-blogging service, freely available, that allows users to upload 140 character lines of text for the world to see. Now that the world can see it, does it mean people are actually reading them? Here are some tips for getting more Twitter followers.
Dive In
Find other popular Twitter users and follow them. Then, retweet (repost another user’s tweets while giving them credit) for others to see. Also, make sure to reply to other user’s tweets. This is similar to leaving a comment on blogs. You may see other people follow you as a result.
Be A Trendsetter
Trending topics are a way for users to have conversations with the world about specific ideas. Using a # sign, called a hashtag, followed by a word or phrase, marks your tweet with a topic. For example, if you want to talk about dog training tips, you might tweet “Getting my dog to jump through hoops is really hard. #dogtrainingtips” Then, people who use the dogtrainingtips hashtag will see your tweet.
Look Around You
Putting your location into Twitter will make it possible for other people in your area to find you. Also, with the advent of GPS in phones and Twitter on cell phones, you can search for Twitter users within a specific radius. This is great if you want to get involved in local affairs, but be careful; this will be a search with every local user. Specifying whom you want to track will be a bit more difficult.
That’s all for this week. We’ll see you back next week.
-Josh
Internet Beacon
SEO Baltimore
Tags: Growing Online, Social Media, Tweets, Twitter
Posted in Internet Marketing, Social Media Marketing, Twitter | No Comments »
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