Archive for the ‘Facebook’ Category
Description of ‘Facebook’ Category:
Facebook is a social networking service launched in February 2004, owned by Facebook, Inc. where users connect with people who share interests or backgrounds.
Wednesday, May 25th, 2011
Like most Internet based companies, Facebook continues to take steps to ensure the safety of its users. Even with all the effort made by Facebook, no amount of Facebook security protocols will eliminate every scam and every hacker. Vulnerabilities will still persist regardless which is why the best protection seems to depend on user awareness. The majority of problem reports can most likely be avoided through proper user education. If users remain unaware of the current scams it leaves them unsuspecting and prime targets for malicious scams. Educating users to be aware the attacks while participating on social networking platforms could drastically help preserve the network integrity.
From http://www.Facebook.com, May 2011
The following are the top 4 Facebook scams that continue to plague user experience. These examples show that although Facebook is proactively implementing security precautions, flaws in their security remain. Once problems are identified Facebook should place a greater effort on expressing their concerns and warnings to the users rather than letting their users discover the problem first hand. Even though many users may have heard of these scams it was probably not directly from Facebook but instead from other websites blogs or from other users. For those of you that are hearing about them for the first time due to Facebook’s inability to properly educate the following 4 are the most prominent scams on Facebook today.
Click Hijacking:
For some, these messages may immediately appear to be scams but sometimes the offer is too enticing to refuse. Clickjacking calls for a user to copy and paste text into their browser search bar which infects the computer with malicious code. After a user unintentionally infects their computer the Clickjacker can use that account to distribute spam. Instead of Facebook identifying these types of messages and sending out a notice to users they leave it to the user to find out about it first-hand.
One example of Clickjacking is when a user receives a post from their friend… Read the rest
Tags: Facebook, fraud, malicious content, scam, social network, spam, spam content, Users
Posted in Facebook, Social Media Marketing, Social Networking | No Comments »
Friday, May 20th, 2011
It is common for competing companies to bash one another to gain the competitive edge that they need, however in the most recent case Facebook’s attempt was a huge failure that only hurt their own credibility. Using Twitter, a well known Google critic posted that a public relations firm had requested to add his name on an anti-Google article that they had ghost written. Following this post USA Today also confirmed that they had received a similar request.
Public relations firm Burson-Marstellar who has been representing corporate clients for 58 years was hired to encourage various media outlets to examine Google’s privacy practices. It was unbeknownst that Facebook was the one behind the secret smear campaign with many users initially thinking that it was Microsoft or Apple who was responsible. Once the secret campaign went public it was discovered that Facebook had been the one pulling the strings. This discovery was not only damaging to Facebook but to the integrity of the PR firm Burson-Marstellar as well.
Why did Facebook resort to this desperate attempt to smear Google’s name? It basically comes down to money and although Facebook would seem to be at the top of their game, Google is following closely. Before going awry, Facebook was trying to gain a larger lead against Google. The failed attempt has left both Facebook and BM frantic and eager to regain their ground. Some individuals may expect these kinds of dirty tactics as a regular part of business competition but for a company that emphasizes trusts and privacy like Facebook this backfire is greatly damaging to their reputation. Whisper campaigns like this take place all the time in business and political cases but most the time they do not end with the desperate company becoming the headline. This occurrence has left both Facebook and the PR firm Burson-Marstellar with diminished trust amongst their industries and customers.
Facebook maintains that it was not their intention to smear the competition… Read the rest
Tags: burson-marstellar, Facebook, Google, media, privacy policy, public, smear campaign
Posted in Facebook, Social Media Marketing, Social Networking | No Comments »
Friday, May 6th, 2011
April was a big month for Facebook, among some of the changes that they implemented were new security tools, Facebook Deals, and the Facebook Send button. Each of the new features was designed to provide users with a safe and beneficial user experience.
The first of the three features that Facebook released was a New Suite of Safety Tools. The new security provides users with additional information for user and family safety. In addition to the existing safety content the new resources include articles and videos on Facebook security and privacy. Along with the new safety content users will now be able to use social reporting tools to express to the community what items they do not like or find offensive. Another part of the new security features is two factor authentications. Two factor authentications are used to further prevent unauthorized users from accessing other user accounts. This protection procedure requires a secondary code when logging in from an unrecognized device or location. The last announced security update for Facebook is the option for users to access Facebook using a secure connection over HTTPS. However, because some apps do not accommodate HTTPS Facebook will need to automatically switch between HTTP and HTTPS given the user’s authorization.
Following the implementation of their new security, Facebook also launched Deals on Facebook. Deals on Facebook is currently being tested and is only offered in certain areas like Atlanta, Dallas, Austin, San Diego, San Francisco (many more to follow shortly). This feature lets Facebook users locate deals from local businesses, share, and coordinate plans with other Facebook users. Deals on Facebook will work similar to Groupon and Living Social but are now built right into the social network, which is convenient for both customers and businesses who utilize Facebook.
The latest addition made to Facebook is the “Send” button. This new button is very similar to the “like” button which was introduced last year. The… Read the rest
Tags: Facebook, facebook deals, internet, like button, send button, social networking, Users
Posted in Facebook, Social Media Marketing, Social Networking | No Comments »
Friday, March 11th, 2011
Slightly off topic, Facebook’s latest business venture has them pairing up with Warner Bros. to bring Facebook users a new and easy way to rent movies. Facebook users will now be able to enjoy movies directly from the Facebook social media platform. The agreement states that customers will have the option to rent a movie for 48 hours using 30 Facebook credits. In order to do this a user would need to navigate to the selected movie page and click watch. Facebook and Warner Bros. rolled out this plan starting with the film “The Dark Knight”. Currently “The Dark Knight” is the only movie available but the contract will soon expand to the other Warner Bros. films.
Renting movies from Facebook is a great concept from a consumer point of view. This agreement makes it even easier for customers already using Facebook to rent movies and because Facebook already has an enormous following it also guarantees customers for Warner Bros. The way we rent movies has been progressing for years and although they are not the first company to offer online streaming video they too now see the financial opportunity that it provides.
Should businesses like Netflix and Redbox be concerned about competing with Facebook? Although this development may increase competition among the movie rental companies I think that it is safe to say that Facebook is still far from dominating this type of business. Facebook may provide viewers with a new way to experience their favorite films but there are still some downsides to this option. For example, other companies can offer viewers the option of multiple viewing platforms like televisions, gaming consoles, and computers whereas Facebook limits a customer’s option to view it from a computer only (though smart phones are computers). Currently being limited to Warner Bros. films also ensures that Netflix and Redbox will more than likely remain on top of this industry.
Since this is only the beginning and a test run for Facebook’s video renting service it doesn’t pose an immediate… Read the rest
Tags: Facebook, movies, netflix, warner bros
Posted in Facebook, Social Media Marketing | No Comments »
Friday, March 4th, 2011
People who are familiar with Facebook apps (applications) already know that in order to use them they require access to basic information from your account. Before using these apps a user encounters a permission request prompt to access their basic information and it is completely up to the individual to approve or deny that request. Recently Facebook has entertained the notion of applications that requires access to addition personal information found in user accounts. Like the previous request prompts the new apps would require access to your basic information as well as additional data such as your phone number and mailing address.
Although the applications would not have access to your contact information unless you provide them with authorization, this concept has caused concern for users. After announcing the news, Facebook Privacy Settings were faced with much criticism and the debacle eventually caused them to briefly abandon the idea. However, recently Facebook has announced that they are continuing as planned with contact information based applications. Facebook has stated that they only delayed this feature in an attempt to construct a better prompt screen that would inform the individuals accessing the application that their contact information is needed in order to continue.
Given the sensitive nature of personal contact information it is understandable that people are weary of this idea. It is important to remember that Facebook will still maintain their promise regarding not giving out any of your personal information unless you allow them to. If users do not want an application to access their phone number or address then they have the option of not using these programs.
Facebook is currently home to more than 550,000 applications. A number of applications have a legitimate reason for accessing your phone and address, but if you are unsure about sharing your information there are still plenty of other applications to enjoy where the contact information is not needed. Due to the buzz around this issue people have began to automatically assume that Facebook… Read the rest
Tags: applications, contact, contact information, Facebook, information, internet, Users
Posted in Facebook, Web Tips | No Comments »
|
