Archive for the ‘Search Engine Optimization SEO’ Category
Description of ‘Search Engine Optimization SEO’ Category:
The method of improving the volume and quality of traffic to your website from Search Engines.
Thursday, September 23rd, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
Marketing is something that all businesses need. Whether you use flyers to notify people of your awesome new lemonade stand or skywriting to attract people to the sweet new laser tag center you’ve opened, you need to get people to notice your business. Here at the Internet Beacon, we specialize in Internet Marketing. Now, that means we focus on how to get people to see your website. From there, we then need to convert them to leads. Post Click Marketing comes into play here.
PCM is an emerging trend in Internet Marketing that focuses on turning those visitors into valuable customers. This is done through constant analysis of site visitor data. There are several ways to do this. Keywords are a great place to start. You can track who is coming to your site and, importantly, what keywords they are using to find it. This lets you know how your SEO is working and what needs to be tweaked.
Another focal point of PCM is
Marketing is something that all businesses need. Whether you use flyers to notify people of your awesome new lemonade stand or skywriting to attract people to the sweet new laser tag center you’ve opened, you need to get people to notice your business. Here at the Internet Beacon, we specialize in Internet Marketing. Now, that means we focus on how to get people to see your website. From there, we then need to convert them to leads. Post Click Marketing comes into play here.
PCM is an emerging trend in Internet Marketing that focuses on turning those visitors into valuable customers. This is done through constant analysis of site visitor data. There are several ways to do this. Keywords are a great place to start. You can track who is coming to your site and, importantly, what keywords they are using to find it. This lets you know how your SEO is… Read the rest
Tags: get people, Internet Marketing, marketing, PCM, seo, Small Business
Posted in Internet Marketing, Search Engine Optimization SEO | 1 Comment »
Wednesday, September 1st, 2010
 Hello and welcome to the Internet Beacon! We’re an SEO firm in Maryland.
There are a lot of ways to make advertising work for your website. You can go with banner ads, simple links to sponsors, or a lot of other options. One of the most controversial forms of advertising on webpages is the in-text ad method.
In-Text ads are essentially links generated based on keywords that appear in your page. They are typically double-underlined and when a user rolls their mouse over them, a tiny pop-up appears with an advertisement relating to that word.
Users are divided on how they feel about this form of advertising. While it does not always seem as intrusive as banner ads, with their occasional flashing and bright colors, they can also be frustrating when simply trying to read an article. Imagine trying to read a book and every time you come across the word “ship”, it shows a little picture of a ship and lists places to buy them. It would drive you mad.
No one expects websites to be used for free. Whether you use a membership format or support our site through ads, you have to pay the bills somehow. However, there are ways to balance your need for income with your need to keep readers coming back.
-Josh
Internet Beacon
for More info on SEO, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO. SEO in MD, improve search engine results
Tags: ads, advertising, Banners, Internet Marketing, seo
Posted in Advertising, Internet Marketing, Search Engine Optimization SEO | No Comments »
Wednesday, August 18th, 2010
 Hey, Josh here from the Internet Beacon.
Running a business is a time consuming process, especially if you are a small business owner. Your focus is on getting your product or service delivered to the masses. You’re talented in a specific area or areas. However, you need to figure out a way for people to hear about your business. Well, an SEO Expert specializes in getting your name out there. Here are some reasons why you should hire one to promote your business.
Specialization
Just like you know how to do what you do best, an SEO expert knows how this process works. They’ve specialized in how to market your website efficiently. Trust them to take care of this process. This way you can focus on what you do best, running your business.
Affordability
Lots of things seem cheaper to do on your own at the start. Sure, you can fix that noise in your car. Sure, you can take care of that pesky plumbing issue. Only once more problems have arisen does it turn out to cost a lot more than hiring a professional. The same goes with SEO. Letting a professional manage your Internet Marketing will not only save you money long term, but also time.
Getting Results
This is a combination of the first two reasons, as well as many other factors. In the end, a professional will get better results. They know the ins and outs of an industry that might be entirely foreign to you. Lots of people aren’t as Internet savvy as they’d like. So let the professionals deliver a quality service to you.
-Josh
Internet Beacon
More info on SEO, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
SEM – Search Engine Marketing in Maryland
Tags: business, Internet Marketing, marketing, seo, Small Business, Suggestions
Posted in Search Engine Optimization SEO | 2 Comments »
Thursday, August 12th, 2010
Hey, Josh here from the InternetBeacon.
Google, as we all know, is powered by advertising. It hardly makes sense to be in the search engine biz unless you can make a little money. Well, Google makes a lot of money. A large part of how they do that is a program called AdWords. AdWords is a marketing tool that allows you to design custom ads that will appear alongside search results from the Google engine. Let’s take a look at how it works.
First, you tell Google what kind of ad you want to post. For our purposes, let’s say simple text. Rather than making you go through an elaborate process, they have a simple, fill-in field system that lets you describe what you are advertising. Formatting and the like are all taken care of by Google. Part of this is determining the keywords you want to use for this ad. This will tell Google when to display your ads. If you aren’t keen on using text only, you can also opt for image ads using their web-based software.
As far as paying for these ads goes, it’s pretty simple. These ads are what we call Pay-Per-Click. This means that you only pay when someone using Google actually clicks on your website’s ad. You can set how much you are willing to pay as well as how much your budget is for that day. This keeps you from racking up a huge bill without noticing.
AdWords is a successful part of the Google brand. For those looking to get started marketing their business or for those who want to expand their reach, AdWords is worth a look.
More info on SEO, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
-Josh
Internet Beacon
Tags: ads, AdWords, Google, marketing, search engines, seo
Posted in Internet Marketing, Marketing Plan, Search Engine Optimization SEO | 2 Comments »
Friday, July 30th, 2010
 Hey, Josh here from the InternetBeacon. The InternetBeacon is an Internet Marketing firm located in Maryland. Our primary focus, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
A huge part of advertising, especially if you are a small business, is getting the local demographic. Sure you can market to “The Internet”, but that is a large-scale endeavor. A great strategy is to start locally, then move global. To do this, you can explore a form of marketing called “Geo Marketing”, which I will refer to as GM.
GM allows for you to tailor your content and marketing push in order to reach your local market first. There are several ways to accomplish GM effectively. First, you can use software in conjunction with your web server.
The two big uses are gathering data and reacting to that data. As far as gathering data, you can use special software to gather the IP address of the visitors to your site. An IP address is unique to a location, like a ZIP code. Some of them can be more specific than others, but you will still walk away with the general area of the people visiting your site the most. This is very useful information, especially where the next part of GM is concerned, using the data.
First, you can use this data to see how well certain markets are responding to your marketing. If you have been putting up billboards in Town A and there is an increasing… Read the rest
Tags: Data, Geo Marketing, Internet Marketing, IP Address, seo
Posted in GEO Targeting, Search Engine Optimization SEO | 1 Comment »
Friday, July 23rd, 2010
 Hey, Josh here from the Internet Beacon. Our company is a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
Twitter is a powerful social network platform. For a long time, people were unsure of how to make money on it. Strategies emerged and SEO experts learned that by using the connectivity with other Internet users, you could grow your circle of influence. However, Twitter itself was still barely treading water in a financial sense. After multiple attempts, it seems like they may have a solution, one that could prove useful for those looking to promote their business on Twitter.
Promoted Tweets is a program Twitter developed to combine traditional advertising with organic inclusion. The goal here is to provide users with ads that they will actually care about, thus wasting no one’s time. Now, in order to do this, Twitter has a decent plan in effect. This plan should not only benefit users of Twitter, but also the advertisers themselves.
The system will allow companies to pay to have a tweet placed in search results. Twitter will make sure that it is contextual. Now, if the ad does well, then everyone is happy and it’s a success. However, if the tweet does poorly, Twitter will remove it and work out a refund of sorts with the advertiser. To me, this seems like a great system, one that should benefit all involved.
Keep an eye on this as it develops. Over time, I’m sure it will diversify and may even branch into local and community options. For now, let’s see how this new development plays out. If it works, Twitter might have created a brilliant marketing platform.
-Josh
Internet Beacon
Tags: Promotion, search engine optimization, seo, Twitter
Posted in Search Engine Optimization SEO | No Comments »
Friday, July 16th, 2010
 Hey, Josh here from the Internet Beacon. The InternetBeacon is a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
Linking your site to other sites around the Web is a fundamental part of the way the Internet works. In fact, that’s the reason we call it the World Wide Web. Now, the Search Engine giants like Google and Yahoo! are well aware of how this works. In fact, how your site connects to the rest of the Web is fundamental in how your page gets recognized. Here are some tips when dealing with Link Directories, aka collections of links to sites on the Internet.
The big thing to look out for right off the bat is the PageRank (PR) of the directory. This is especially important for Google. PageRank is Google’s way of ranking how websites are connected to others. The PR scale is 1-10 and the higher the number is better. You can check the PR of websites by either getting an add-on for your web browser or by searching the Web for a tool to help you do so.
Another thing to consider when choosing a directory is the pay structure. Depending on your marketing budget and the value you place on link directories, this will affect your decision to varying degrees. Many offer free links by simply placing a link back to their site on your homepage. Depending on your business, this may or may not be a good choice for you. The other option is to pay for inclusion, which will result in faster approval, but also cost you money. Again, you want to be sure of your marketing strategy here.
-Josh
Internet Beacon
Tags: Internet Marketing, Links, seo, web
Posted in Search Engine Optimization SEO | 1 Comment »
Friday, July 9th, 2010
 Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
How do the big search engines see your websites content?
Google, and most search engines, use robots to sort through your page for content. These are not actual robots, but computer programs with a single purpose, to crawl your website. Crawling means taking the time to read all the code that makes up your page. This is largely HTML, but other code like Flash is partially recognized. What is important here is tight design to aid the robots in reading your site. You can also assist them via scripting, but that is something best saved for professionals like your SEO specialist.
Is Flash a factor?
Yes. Google can read a little bit of Flash, but HTML and other standard code is where they get most of their data. Be careful when using Flash, as overuse will result in difficulties with PageRank and other methods of promotion. The same goes with splash pages, or intro pages, for your website. That may have been cool in the 1990s, but today people want to get to your content as soon as possible. There’s no need to make a separate page to welcome them.
How do images come into play?
Without ALT tags for your images search engines won’t know what to do with them. As clever as Google’s robots are, they aren’t discerning all the contents of your pictures. The “ALT” tag allows for users to put captions in the code for their images. This way, if there are visitors to the site who are visually impaired, they will still know what is going on on your page.
-Josh
Internet Beacon
Tags: content, Google, HTML, Internet Marketing, Popularity, Robots, seo
Posted in Search Engine Optimization SEO, Web Development | No Comments »
Thursday, June 17th, 2010
 Greetings, Josh here from the Internet Beacon. We´re a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
Congratulations on building a website/having someone build it for you! You’re starting out online and your website design is fantastic. You have awesome content, animated menus, and links to social media. Now, that’s all well and good, but who is going to see it? Ah, the age-old problem of promotion. Well, there are several search engines out there that will pick up your site if linked properly. Today, let’s talk about Alexa.
Alexa is a powerful search engine that works based on how many pages they archive, as well as how many people visit the site. So yes, traffic is important. The way Alexa tracks traffic is interesting. Aside from looking at how a site is linked to others, the Alexa Toolbar is something Alexa uses to track the popularity of a website.
This leads to an interesting idea that Alexa uses a form of social media to determine your website’s popularity. The cool part is that people can help to promote your website without having to do anything but visit it. The downside is that they need the Alexa Toolbar to do this.
Now, they do get their data from this tool as well as searches, but it is also a combination of what they call “reach”. Reach means that they see how many visits your website gets. They give the example of Yahoo on their FAQ section. Essentially, since 28% of users on the Internet go to Yahoo, its reach is 28%.
Alexa is not to be overlooked when promoting your website. As with other promotion means, a link on your homepage will definitely help. Also, make sure to use the Alexa toolbar while browsing the web, since it will help Alexa get a better look at your favorite sites.
-Josh
Internet Beacon
SEO Maryland
Tags: Alexa - Alexa.com, internet, marketing, page rank, ranking, seo, seo tools, website
Posted in Alexa - Alexa.com | No Comments »
Thursday, June 3rd, 2010
 Howdy, Josh here from the Internet Beacon. We´re a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
You´ve got a website. Congratulations! Now it´s time to put some content on there. You know that the more you have, the better your site will do online. This is a mixture of Google´s PageRank system, pages indexed by sites like Yahoo! and Alexa, as well as the actual content on your page. This is where a lot of people are tempted to build giant sites that are really just the same page or two duplicated over and over again. This is a terrible idea.
There are many reasons why you should not simply bombard a web server with the same pages. First, no one is going to like your website. I know that search engines are important, but they are not the be-all/end-all of the Internet. The fact of the matter is, PEOPLE are going to look at your website. If they hate it because it´s 1,000 page of the same thing, no one will ever come back. In fact, they´ll likely tell their friends to steer clear of your site.
Second, search engines are not stupid. Think about it. You´re relying on software to make your website more popular; do you think they don´t know what´s going on? I can answer that: they do. Google, like all search engines, searches the text on your page. Therefore, they have checks in place to make sure that your content is not duplicated. Avoid duplication when building your site. The big guys know what you´re up to.
That´s all for this week. Check back again next week for more tips on web development and SEO.
-Josh
Internet Beacon
SEO Maryland
Tags: content, engines, Google, internet, marketing, page, search, search engines, seo, site, website
Posted in Internet Marketing, Search Engine Optimization SEO | No Comments »
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