Archive for the ‘Backlinks’ Category
Description of ‘Backlinks’ Category:
Backlinks (also known as inbound links) are incoming links to a web page.
Thursday, October 20th, 2011
As we have mentioned numerous times before one of the most important aspects of Search Engine Optimization is accumulating high quality backlinks. Backlinks are incoming links to your web pages and serve as an essential building block of a successful SEO strategy. Also known as inbound links, backlinks are important because they help indicate the popularity of your website and help to direct or drive in a high amount of new traffic. Websites are determined more relevant depending on the types of website as well as the quantity of websites that provide a backlink. Search engines like Google will often contribute more credit and place a higher rank on a website that contains a higher number of good quality links. 
Search engines determine the relevance of a website associated with a keyword according to its collection of backlinks and the anchor text used within the backlink. The anchor text of a back link is very important when gathering these links because it denotes the subject of the page and helps target your specific audience. One of the ways to acquire a backlink is guest blogging efforts. As we briefly mentioned in our past blog post, guest blogging is when another website hosts one or your articles or when you showcase an article from another blogger.
Why Guest Blogging:
Guest blogging is a great device to drive in traffic to your website and allows you to network with other bloggers from your industry. Besides driving in new traffic and networking with other bloggers, guest blogging also helps with branding and getting your name or company in the spotlight. Guest blogging is also helpful in building your social media profile and gaining more industry experience.
When to Guest Blog:
How do you know when you are ready for guest blogging? You should wait until you have established a well written blog and have confidence in your blogging abilities. When you guest blog you should do it… Read the rest
Tags: anchor text, backlinks, blog, blog post, guest, guest blog, guest blog post, guest blogger, guest blogging
Posted in Backlinks, Blog Hints, Internet Marketing, Search Engine Optimization SEO | 3 Comments »
Friday, September 23rd, 2011
 Recently we have been discussing backlinks and the benefits that they provide for your website. Backlinks are an essential part of the SEO process because they help your site’s search engine visibility and web rank. A backlink, also known as an inbound link is a link on another website that is directed to one of your web pages.
When search engines like Google determine a website’s relevance for an associated keyword, they consider the quantity and quality of inbound links to that site. Inbound links with content related to your site they are thought to be more relevant and a more valuable SEO factor. In short, websites with the most relevant content to your website will produce the best quality inbound links.
High quality links are obtained through a number of different methods, one of which is leaving comments on other blogs. In addition to looking good in the eyes of the search engines, leaving your website’s URL on industry related blogs is a good way to direct new users to your content. For several reasons however leaving blog comments will not always produce the preferred results. The following are explanations why blog comments don’t always help your search engine optimization efforts as well as some of the things you should look for when pursuing blog comment backlinks.
Why Blog Comments Sometimes Don’t Help:
The impact that blog comments have on SEO depend on both the blog’s restrictions and the type of comment that you post. Some of the reasons why the comments that you leave on blogs might not contribute to your SEO are
- If Your Comment Appears As Spam:
Most blogs require that you use a human name when leaving a comment on their posts. The name you use to post is extremely important, having a too common name or using a company name will often be ignored. Sometimes blogs will even state that you must use a real name in order for your… Read the rest
Tags: blog, blog comments, inbound link, link juice, no follow
Posted in Backlinks, Blog Hints, Search Engine Optimization SEO | No Comments »
Friday, September 16th, 2011
Constructing a website for a business is only the first part of attracting your online customers. There are many factors that determine your position on the search engine results page, one of them being the quality and quantity of your inbound links. In order to increase traffic and gain a good web rank your website should have a significant amount of backlinks. These backlinks should connect with valuable, authoritative, and industry related websites. Gathering backlinks should be a top SEO priority because without them it can be extremely hard to move up in the search engine results or generate more website visibility.
There are a number of ways to build backlinks to your webpages, one of which we mentioned in our previous blog entry, “Reciprocal Linking”. Reciprocal or two way linking is when two websites agree to exchange links with each other. However linking doesn’t always have to be mutual, this type of linking is called one way linking. The following list provides some popular sources and methods of obtaining one way links.
Create Superior Content and Resources:
In addition to creating a visually appealing and easy to use website you will also need to have high quality content or linkbait to draw the attention of visitors. This content is used to influence visitors to link back to your website by sharing your content. When other websites share your content on their website they will typically link back to the original source.
- Create 101 articles that describe the basics of your industry related subject.
- Create Top 10 or 100 lists.
- Lists the top professionals from your industry.
- Create an infographic that displays industry information in an intriguing and exciting way.
- Create free helpful online tools or downloadable software programs.
Start a Blog:
A blog is a handy instrument when it comes to gaining momentum and popularity over the Internet. A Blog has many benefits for example it is an excellent way to reach existing clients and find new… Read the rest
Tags: backlinks, blog, content, inbound links, Links, search engines, Social Media
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO | 2 Comments »
Friday, September 2nd, 2011
What is an Infographic? An infographic is a pictorial representation of specific data or knowledge. Infographics can be a great way to showcase information on a particular subject area and can prove to be a good source of link value. Infographics have the ability to transform plain material into interesting and exciting web content. Over the past few years the value of infographics has grown tremendously because many have begun to recognize the potential they have to connect with their target audience.
from http://www.seomoz.org/blog/4-essential-seo-infographics, September 2011
Link value or link juice is a term often used in Search Engine Optimization and refers to the amount of value that the search engines like Google attribute to a website or link. Link juice is assigned to web pages and is dispersed throughout a website based on how well your website is optimized. The more links and most importantly the more high quality links a website has directly translates into the more link juice a website is likely to have.
When talking about Links it is important to understand some important fundamentals. Total links quantity indicates the total number of links that your website or webpage possesses. The merit of these links can vary which brings us to the linking source. The linking source describes who is linking to your content and how credible or trustworthy they are. The sites that have a higher rank will pass on more value than those with a lower web rank. Even though the websites with a higher rank may provide more value it is also important to have diversity among your links. It’s ok to have links from lower ranked pages as long as there is a balance between link values.
Another major factor with links is anchor text. The anchor text is the keywords and descriptions other websites use when linking to your content. Accurate anchor text is essential for good SEO. You want something that describes your content well and not something like “Click… Read the rest
Tags: anchor text, backlinks, content, infographics, link juice, link value, linkbait, Links, seo, seo infographics
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO, Social Media Marketing | No Comments »
Friday, January 28th, 2011
How to Measure the Value of A Link!
If you are familiar with the  inner workings of a Search Engine then you probably know that search engines calculate the standing of your website using a number of different factors. Link value analysis is among these factors, which is derived from the quantity and reputation of the other web pages that link to your website. In addition to examining the popularity of connected pages, search engines analyze a website’s primary characteristics such as trustworthiness, spam level (is your website useful), and perceptible authority (legitimacy).
In order to grow the popularity of your website, generate awareness, and increase traffic from search engines it is important to perform link building and analysis. So how do you know the value of a link? Although search engines keep the majority of their ranking factors private, some of the clearer and more notable factors include the following.
- Global Reach: If you want to have a link from a website to your website (a backlink), does that website have quality backlinks to other quality websites, in other words does that website have importance, reach, and scope. Nothing is more impressive than having a well know and hard hitting website in your corner!
- Community Merit: Equally important to websites with global reach are topic specific links that hold merit and commonality to the website on a topic level. Web sites that are in the same business or cover similar topics and industries can provide a stable ranking foundation.
- Anchor Text: Using anchor text is both important on inbound links to your website and navigational links within your website. A well built website can rank higher by using keywords in their anchor text. This anchor text should both describe the link and be a representation of the general content on the target page. It is additionally helpful to use keywords in the anchor text of links guiding traffic to your website. The more onsite and offsite links to your
… Read the rest
Tags: anchor text, backlink, internet, link, website
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO | 2 Comments »
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Why Blog Comment Backlinks Don’t Always Help Your SEO
Friday, September 23rd, 2011When search engines like Google determine a website’s relevance for an associated keyword, they consider the quantity and quality of inbound links to that site. Inbound links with content related to your site they are thought to be more relevant and a more valuable SEO factor. In short, websites with the most relevant content to your website will produce the best quality inbound links.
High quality links are obtained through a number of different methods, one of which is leaving comments on other blogs. In addition to looking good in the eyes of the search engines, leaving your website’s URL on industry related blogs is a good way to direct new users to your content. For several reasons however leaving blog comments will not always produce the preferred results. The following are explanations why blog comments don’t always help your search engine optimization efforts as well as some of the things you should look for when pursuing blog comment backlinks.
Why Blog Comments Sometimes Don’t Help:
The impact that blog comments have on SEO depend on both the blog’s restrictions and the type of comment that you post. Some of the reasons why the comments that you leave on blogs might not contribute to your SEO are
Most blogs require that you use a human name when leaving a comment on their posts. The name you use to post is extremely important, having a too common name or using a company name will often be ignored. Sometimes blogs will even state that you must use a real name in order for your… Read the rest
Tags: blog, blog comments, inbound link, link juice, no follow
Posted in Backlinks, Blog Hints, Search Engine Optimization SEO | No Comments »