Archive for the ‘Internet Marketing’ Category
Description of ‘Internet Marketing’ Category:
The union of the creative and the technical characteristics of the Internet to promote your website by enhancing it’s design, development, advertising, and sales. Using techniques such as banner ads, email marketing, search engine marketing (SEM), and search engine optimization (SEO).
Thursday, April 29th, 2010
 Hey everyone, Josh here from the Internet Beacon. The Internet Beacon is a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page, SEO Glossary, and our blog posts on SEO. This week we’re going to talk about popular social news site, Digg.
If you’re not familiar with Digg.com, allow me to give you a quick overview. In essence, Digg is like an improved version of Delicious, a bookmark sharing website. However, Digg is much more interactive than Delicious and much more popular. Users submit news articles, video, pictures, and more to Digg and those items are then posted on the main website. When a user thinks something is worth sharing, they simply “Digg It” and add a vote for it. The higher the votes, the more likely the link ends up on the main page.
The way this can benefit you is simple. First, you need to add valuable content to your website. This sounds more difficult than it is. For example, rather than doing a newsletter to clients, have a blog. Then, you can link your blog, if it fits in an appropriate Digg category. You’ll need a Digg.com account, which is free. Once you submit the link, distribute it around the Internet to your contacts and have them vote it up. Other random users might also see it and chime in.
Once you’ve submitted the article to Digg and have begun spreading the word, there is not much more to do on your end. Every vote you receive will likely translate to one or more page views for your website. Therefore, it is important that what you are providing is quality stuff. The danger of the Internet is that if something is of shoddy design, people are quick to criticize. Bear this in mind when sharing your content with the world.
That’s all for this week. We’ll see you back next week.
-Josh
Internet Beacon
seo Baltimore
Tags: Blogging, Digg, Internet Marketing, News
Posted in Internet Marketing | 1 Comment »
Thursday, April 22nd, 2010
 Hey everyone, Josh here from the Internet Beacon. The Internet Beacon is a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page, SEO Glossary, and our blog posts on SEO. Welcome back! I promised five more ways to make your business grow using the Internet last week and here we are. Let’s jump right in, shall we?
Stay Plugged Into the News
These days it isn’t enough to read the paper or watch your local newscaster every night if you want to stay up to date on current events. The fact of the matter is that everything that happens these days can be reported instantly via Twitter, Digg.com. etc. Make sure you stay up to date on what is happening in your field. If not, you may be left holding the bag later when one of your business functions goes contrary to current standards/public demand.
Open Up Your Payment Options
Remember when everyone paid cash for everything? How about when debit cards were just coming on the scene? Over time, people’s methods for handing their wealth change and evolve. Because of this, it is necessary to consider how you receive payments. I recommend checking out alternative payment methods, like PayPal for handling some of your financial transactions with customers. This is especially important if you offer services that are a “one-time fee” or a good that can be purchased online.
Offer Live Chat with Customers
One thing that is certain in today’s Information Age is that communication is king. Because of this, a great idea for your business may be offering an online chat function to prospective clients. This could be as simple as using AOL Instant Messenger or as complicated as Adobe Connect Pro. The point is to establish a tangible online… Read the rest
Tags: Business Growth, Customer Management, seo, Tips
Posted in Internet Marketing, Marketing Plan | No Comments »
Thursday, April 15th, 2010
 Hey everyone, Josh here from the Internet Beacon. The Internet Beacon is a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page, SEO Glossary, and our blog posts on SEO. This week I’d like to give you five tips for growing your business using the Internet.
Perception is Everything
This is true in all walks of life, but especially on the Internet. People don’t get to see the person running the website. All they see is the site itself. If it looks like it was made using a basic text editor by someone’s cousin, that is the impression they get. They don’t notice the actual business as much. For this reason, it is important to have your website designed by a professional. My advice is to start small, and then branch out as necessary. Not every site needs a flashy intro, but they all need to look professional.
Preserve and Optimize your Advertising Budget
Getting your name out there can be challenging on the World Wide Web. It may seem like you are up against anyone and everyone. In some sense, you are. You are up against them for people’s time. So make sure you are taking the right steps to ensure that potential customers see your website before others. To this end, make sure a portion of your advertising budget goes towards Internet Marketing. This is a more and more important part of today’s economy, and you don’t want to miss it.
Build Relationships
While it’s true that your goal is to succeed as a business, few, if any, people can do it alone. This is why it is important to get to know the competition. They may not be as bad as you think. Many might be just… Read the rest
Tags: business, internet, Internet Marketing, marketing, seo, website
Posted in Internet Marketing, Search Engine Optimization SEO | No Comments »
Thursday, April 1st, 2010
 Hey everyone, Josh here from the Internet Beacon. We’re a Search Engine Optimization(SEO) firm located in Finksburg, MD. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page and our blog post on SEO.
This week, I’d like to talk about making your website SEO friendly.
Avoid the Photo Album
Unless, of course, you’re hosting a photo album. What I mean here is that while graphics and picture can add a lot to your website, be careful when using them in place of text. Search engines like Google don’t pick up what is inside the image. If it is an important piece of information for your site (i.e. a keyword, area of focus), try using text to represent it. This way you don’t miss out on getting noticed.
Make Sense
I’ve talked about this before, but making sure your content makes sense goes a long way towards successful SEO. A part of our work involves making sure things like keyword density are where they should be. If instead of three solid paragraphs of information, say company history, you have ten two sentence groupings, it will be harder to work with your site. This could involve a large amount of proposed rewrites, which takes more time.
Know Your Site
Using keywords is an important part of SEO. However, you must use the right keywords. If your site is about selling your organic fruit directly to customers, then words like “banana” and “kiwi” will likely come up a lot. However, if you sell bulldog themed neckties, odds are these do not fit. This is important. Part of how your site is ranked is based on the text, so make sure it is relevant.
That’s all for this week. Thanks for stopping by! We’ll see you next week.
-Josh
Internet Beacon
SEO Baltimore
SEO Maryland
Tags: Blog Hints, friendly, seo
Posted in Internet Marketing, Search Engine Optimization SEO | No Comments »
Friday, March 19th, 2010
 Hey, everyone. Welcome to the Internet Beacon’s blog. My name is Josh. We’re an internet marketing firm located in Finksburg, MD. We specialize in Search Engine Optimization (SEO). SEO means that we work with you and your website to increase its popularity online with search engines like Google and Yahoo. For more information, please check out our SEO Answers page and our previous blog post on SEO. This week, I’d like to talk about increasing traffic to your blog.
Putting Down Roots
A blog is essentially a journal that’s posted online for everyone to see. Blogs are often a part of a community of other bloggers. To this end, informal communities tend to spring up around blogs that associate with a common theme or idea. Use this to your advantage. Leave intelligent comments on blogs with similar topics to your own. However, exercise caution here. You don’t want to go around spamming other people with links to your site. You will quickly become ignored. Rather, simply join into the online conversation. Most sites will offer you a chance to leave a name and website, so use that as your point of contact.
Stick to the Plan
Anyone who has ever worked on a project will tell you that one of the most dangerous things is Scope Creep. Scope creep means that, in addition to the original goal of the project, there are now more things added to the “to do” list. This is a danger to blogs as well. What started as a great way to share your ideas on kangaroo raising has now branched out into stock tips and personal rants. It can happen to anyone, so make sure that you keep your posts on task.
Meeting the Neighbors
Along the lines of getting involved in a community, get to know the people running the other blogs in your area of expertise. Most people relish friendly competition, and this can turn into a pleasant business relationship. For example, there are many SEO Blogs online. Some of the authors of these blogs get together to exchange information, swap stories,… Read the rest
Tags: Blog Hints, blogs, list, www
Posted in Blog Hints, Internet Marketing | No Comments »
Friday, March 12th, 2010
 Welcome to the Internet Beacon’s blog. My name is Josh. The Internet Beacon is a Search Engine Optimization firm located in Finksburg, MD. SEO is a form of Internet Marketing. In essence, we work with you and your website to increase the likelihood of being found in search engines like Google and Yahoo. For more information, check out our page on SEO Answers and our blog post on SEO. This week I’d like to talk about keeping spammers off of your blog.
A blog is a great way to get your particular message out to people around the world. Whether you are sharing recipes, business strategies, or trading baseball cards, a blog can become a hub of activity. Naturally, there are people drawn to these places to take advantage of the amount of activity. These people are called spammers. You can tell who they are because they don’t usually add to the conversation, but rather promote their own site. Keeping these people off of your blog will go a long way towards building its legitimacy. Here are three ways to do that.
1) CAPTCHA Them.
First, please forgive the play on words. Okay, a CAPTCHA is a tool for many
blogs and other sites which requires the user to enter the text they see in an image that looks slightly garbled of distorted. We’ve all seen them. CAPTCHA is used to prevent automated software from just scanning a website and filling in their information. This is a classic method for spammers. The best part of this is that implementation is free and has very little impact on the end user. It is readily available for WordPress as an add-on called “SI CAPTCHA Anti-Spam 2.2.9”. It’s free so go out and grab it if WordPress is powering your blog.
2) Papers Please
Another way to ensure that the comments left on your blog are legitimate is to require users to register themselves. This is an almost surefire way to make sure that comments left are legitimate. The biggest downside here is that many users may not wish… Read the rest
Tags: Blog Hints, captcha, comments, internet, marketing, seo, spammers
Posted in Blog Hints, Internet Marketing, Web Development | 1 Comment »
Thursday, February 18th, 2010
 Hey, everyone. It’s Josh from the Internet Beacon, again. We’re a Search Engine Optimization firm located in Finksburg, MD. Search Engine Optimization (SEO) means that we work hard so that prospective clients and sales leads find your website before others. For a more detailed look at what we do, check out our page of SEO Answers here and a blog post here.
This week I’d like to talk to you about social networks. We’ve talked before about Facebook and how to use it for personal reasons. Now, let’s talk about how to use them to your business’ advantage. As most of you probably know, members of Facebook can be fans of various things. A great way to increase your business’ online presence is to set up a fan page for your company.
A “Fan Page” means that you create a page similar to a profile that talks about your company and provides links and information you think your clientele and leads would like to know. This is a great tool for keeping people up to date on corporate events or changes to the business. For example, you could announce that you’re giving away coupon codes to the first 20 people to send you a private message through Facebook. Or, a better example, might be to announce a raffle. All that is required is to be a fan and post something on the company’s wall. This will encourage participation on the community’s behalf as well as spread the word about your business!
From here, users of Facebook will be able to create a link to your company’s page from their personal page. This means that when their friends see what they are up to, they’ll notice that “John Smith is now a fan of The Internet Beacon”. Coincidentally, this is a step we have also taken. You can be our fan here. One thing to note here is that you can get a custom URL for your business, i.e. www.Facebook.com/YourBusiness once you’ve reached 25 fans. That’s all you need to get your business a permanent link in the Facebook hierarchy.… Read the rest
Tags: Blog Hints, Facebook, fan, internet, internetbeacon, search engine optimization, seo, social networks
Posted in Internet Marketing | No Comments »
Friday, January 29th, 2010
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Hey, everyone. Josh here from the Internet Beacon. We’re a Search Engine Optimization firm located in Finksburg, Maryland. In my previous posts, I’ve talked a little bit about helpful tips for using your computer and the Internet in general. Today, I’d like to get into what we really do here at the Internet Beacon.
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The proper term for our business is SEO, meaning Search Engine Optimization. But what does that really mean? Well, our goal is to engineer your website so that when someone searches for a business that does what you do in your locality, your company will be among the first results. It’s one of many forms of Internet Marketing. At first, it can seem slightly complicated. Knowing the ins and outs of how search engines, like Google, come up with their results is part of our job. We do a lot of behind the scenes work to get the job done.
Part of getting the job done involves checking keyword density. Keyword density is exactly what it sounds like. We make sure that keywords related to your company, let’s say “roofing Maryland” if you are a roofing company, appear prominently on your site. Part of this task is also making sure that it works organically on your site. You would get nowhere by having a paragraph comprised solely of “roofing Maryland”. Search engines know shortcuts like that are cheap and you can actually get your site penalized!
That’s just part of what we do for you here at the Internet Beacon. There are a lot of other methods for getting your business out there, but I could go on for pages and pages about them. Suffice it to say we worry about this stuff so you don’t! Well, that’s all for this week. I’ll see you next week.
-Josh
Internet Beacon
Baltimore SEO
Maryland SEO
Tags: internet beacon, Internet Marketing, search engine optimization, seo
Posted in Internet Marketing, Search Engine Optimization SEO | 1 Comment »
Friday, January 22nd, 2010
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Hey, everyone. Josh from Internet Beacon, here. We’re a Search Engine Optimization firm in Finksburg, MD. Essentially, SEO is a form of Internet Marketing. We work hard so your business is among the first results when people try to find the service/product you offer. Today, I wanted to talk a little bit about safe use of one of the Internet’s biggest areas, e-mail. I know a lot of you are thinking, “I’m pretty safe with my email use”. But it never hurts to take another look at your usage.
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One of the biggest concerns I hear is from people forwarding emails to others. The emails could contain something that seems pretty funny, like quiz to find out “Which Muppet You Are”, or others are politically motivated. Naturally, people want to pass information that they enjoy to their friends. However, of concern is where this information originates.
While a lot of interesting content is available online, it is very important that the source is examined. There are plenty of websites out there that seem legitimate. What they are really doing is spreading around malicious software without your knowledge and, sometimes, with your name attached! A good rule when using email is to check where the message was sent.
For example, any email you get from someone named “Me” or a variation of that is almost always a scam. Also, be careful of anyone whose name you do not instantly recognize. You should have a mental list of people you trust online (usually your family, friends, and coworkers). If anyone else sends you something, it is perfectly acceptable to be suspicious. In fact, I would caution against opening any messages from people whom you do not directly know.
Another important thing to consider the kind of email you get from the sender. Do they have a habit of forwarding anything and everything they see? It is often in good fun, but you should still be careful. Just because you trust them doesn’t mean you trust wherever they got… Read the rest
Tags: internet, Internet Marketing, seo
Posted in Internet Marketing | No Comments »
Tuesday, November 3rd, 2009
I did some really quick investigation into Google PageRank or PR.
A rating is assigned to your website based on a lot of factors. Google mentions 500 million variables and 2 billion terms http://www.google.com/corporate/tech.html.
| Google also mentions on the same web page: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, |
| for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”(http://www.google.com/corporate/tech.html) |
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Ratings:
0 to 2 = Below Average
3 to 5 = Average example: www.captainharveys.com
6 to 7 = Above Average example: www.baltimoresun.com
8 to 10 = Elite example: www.baltimoreravens.com
If you are not aware there is a simple Firefox plugin called WebRank Toolbar (https://addons.mozilla.org/en-US/firefox/addon/52177) which seems pretty cool. Every website you visit is given a Google page rank rating instantly when you visit it.
Additionally, Alexa, Compete, Quantcast rankings are listed with the number of links in Google, Yahoo, and Bing.
Sean K.
Providing Internet Marketing and SEO in Baltimore
Providing Internet Marketing and SEO in Maryland
www.internetbeacon.com
Tags: Google, google pagerank, internet, Internet Marketing, marketing, page, seo
Posted in Internet Marketing | No Comments »
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Three Ways to curb Spam on Your Blog
Friday, March 12th, 2010A blog is a great way to get your particular message out to people around the world. Whether you are sharing recipes, business strategies, or trading baseball cards, a blog can become a hub of activity. Naturally, there are people drawn to these places to take advantage of the amount of activity. These people are called spammers. You can tell who they are because they don’t usually add to the conversation, but rather promote their own site. Keeping these people off of your blog will go a long way towards building its legitimacy. Here are three ways to do that.
1) CAPTCHA Them.
First, please forgive the play on words. Okay, a CAPTCHA is a tool for many
blogs and other sites which requires the user to enter the text they see in an image that looks slightly garbled of distorted. We’ve all seen them. CAPTCHA is used to prevent automated software from just scanning a website and filling in their information. This is a classic method for spammers. The best part of this is that implementation is free and has very little impact on the end user. It is readily available for WordPress as an add-on called “SI CAPTCHA Anti-Spam 2.2.9”. It’s free so go out and grab it if WordPress is powering your blog.
2) Papers Please
Another way to ensure that the comments left on your blog are legitimate is to require users to register themselves. This is an almost surefire way to make sure that comments left are legitimate. The biggest downside here is that many users may not wish… Read the rest
Tags: Blog Hints, captcha, comments, internet, marketing, seo, spammers
Posted in Blog Hints, Internet Marketing, Web Development | 1 Comment »