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Post Click Marketing: Turning Visitors into Customers

September 23, 2010 by Josh

 Post Click Marketing: Turning Visitors into CustomersHello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.

Marketing is something that all businesses need. Whether you use flyers to notify people of your awesome new lemonade stand or skywriting to attract people to the sweet new laser tag center you’ve opened, you need to get people to notice your business. Here at the Internet Beacon, we specialize in Internet Marketing. Now, that means we focus on how to get people to see your website. From there, we then need to convert them to leads. Post Click Marketing comes into play here.

PCM is an emerging trend in Internet Marketing that focuses on turning those visitors into valuable customers. This is done through constant analysis of site visitor data. There are several ways to do this. Keywords are a great place to start. You can track who is coming to your site and, importantly, what keywords they are using to find it. This lets you know how your SEO is working and what needs to be tweaked.

Another focal point of PCM is

Marketing is something that all businesses need. Whether you use flyers to notify people of your awesome new lemonade stand or skywriting to attract people to the sweet new laser tag center you’ve opened, you need to get people to notice your business. Here at the Internet Beacon, we specialize in Internet Marketing. Now, that means we focus on how to get people to see your website. From there, we then need to convert them to leads. Post Click Marketing comes into play here.

PCM is an emerging trend in Internet Marketing that focuses on turning those visitors into valuable customers. This is done through constant analysis of site visitor data. There are several ways to do this. Keywords are a great place to start. You can track who is coming to your site and, importantly, what keywords they are using to find it. This lets you know how your SEO is working and what needs to be tweaked.

Another focal point of PCM is checking the pages that visitors are coming to first, aka Landing Pages. This helps you to determine which pages are popular and which are just taking up space. Alternatively, you can learn how to make those unpopular pages more attractive to potential visitors.

PCM will play a large role in your marketing strategy online. Your SEO provider will be able to help you with a lot of this, especially as they work with your marketing department.

checking the pages that visitors are coming to first, aka Landing Pages. This helps you to determine which pages are popular and which are just taking up space. Alternatively, you can learn how to make those unpopular pages more attractive to potential visitors.

PCM will play a large role in your marketing strategy online. Your SEO provider will be able to help you with a lot of this, especially as they work with your marketing department.

-Josh

Internet Beacon



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